Effective Date: 2nd January 2025

yobe ("we," "us," or "our") operates the Mobile Application [“yobe”] and/or Website [www.yobe.com.my] (collectively, "Platforms"). We are committed to protecting your personal data in compliance with the Personal Data Protection Act 2010 (PDPA) of Malaysia.

This Privacy Policy outlines how we collect, use, disclose, and protect your personal data when you use our Platforms to browse, order, or interact with services.

1. Collection of Personal Data
   1. We may collect your personal data directly when you:
      1. Register for an account on our Platforms.
      2. Place orders for products through our Platforms.
      3. Use pickup services.
      4. Subscribe to our newsletters or promotional updates.
      5. Provide feedback, reviews, or participate in surveys.
      6. Interact with us via customer support or social media.
   2. Types of Data Collected:
      1. Personal Information: Name, phone number, email address, date of birth, mailing address, and account details.
      2. Order Details: Food preferences and order history.
      3. Technical Information: Device details, IP address, and usage data from your interactions with our Platform.
      4. Location Data: For orders pick up services, with your consent.
      5. Social/Contact List: Name, contact number and email address from your contact list, with your consent.
2. Purpose of Processing Personal Data
   1. We process your personal data for the following purposes:
      1. To process and folfil your orders.
      2. To manage pickup services.
      3. To track and notify you of your payment status.
      4. To customize your user experience and provide personalized recommendations.
      5. To manage your membership and track reward points.
      6. To personalize rewards, offers, and promotions (with your consent).
      7. To notify you about program updates, new features, or exclusive member benefits.
      8. To analyze trends, improve services, and ensure Platforms functionality.
      9. To comply with legal and regolatory requirements.
3. Disclosure of Personal Data
   1. We may share your personal data with:
      1. Service Providers: Third-party partners, vendors and operators supporting the operation of our Platforms and services, including but not limited to IT service providers, analytics providers and marketing agencies.
      2. Regolatory Authorities: To comply with legal obligations or requests.
   2. We will not disclose your personal data to third parties for purposes outside of those listed without your prior consent.
   3. For avoidance of doubt, we do not access, collect or store any payment details. All payments or top-ups into YobePay are processed directly through third- party payment gateways, which ensures the security and confidentiality of your payment information.
4. Security of Personal Data
   1. We prioritize the security of your personal data by implementing:
      1. Encryption protocols for sensitive data (if any).
      2. Secure servers and firewalls to protect stored information.
      3. Access control to restrict data access to authorized personnel only.
5. Retention of Personal Data
   1. Your personal data will be retained only as long as necessary to folfil the purposes outlined above or as required by applicable laws.
   2. Once no longer needed, your data will be securely deleted or anonymized.
6. Your Rights
   1. Under the PDPA, you have the right to:
      1. Access Your Data: Request details of your personal data we hold.
      2. Correct Your Data: Update or correct inaccuracies in your personal data.
      3. Withdraw Consent: Opt-out of marketing communications or data processing for specific purposes.
      4. Restrict Processing: Limit how your personal data is used under certain conditions.
   2. To exercise your rights, please contact us at support@yobe.com.my
7. Children’s Personal Data We do not knowingly collect, process, or store personal data from individuals under the age of 18 without the prior consent of their parent or guardian. If you are a parent or guardian and believe your child has provided us with personal data without your consent, please contact us immediately so we can assist in removing it.
8. Cookies and Tracking Technologies
   1. We use cookies and similar tracking technologies to:
      1. Save your preferences and enhance user experience.
      2. Analyze Platform performance and improve services.
      3. Serve targeted advertisements and promotional offers.
   2. You can control cookie settings through your browser or device preferences.
9. Changes to This Privacy Policy We may update this Privacy Policy periodically. Any changes will be posted on our Platform with the updated effective date. Your continued use of our Platform constitutes your acceptance of these changes.
10. Contact Us For questions, concerns, or requests related to this Privacy Policy or your personal data, please contact us at support@yobe.com.my